For the first week of next month, we’re challenging you to quit smoking for 7 days, and offering a $500 cash prize to encourage you to try.
Why is the first week so important? Because if you are successful for the first week, you’re 9X more likely to quit for good*. And that’s amazing!
We hope that this challenge will be the little extra nudge you need to turn your urge to quit into action, and we can provide you with tools and support to help you.
And don’t worry – we know that in order to succeed sometimes you have to quit and quit again. The good news is there are 12 First Weeks in a year, each with a chance to win $500.
Quitting smoking is the single best thing you can do for your health. Don’t let another First Week go by. It’s easy to get started!